I am working as a scientific assistant and simultaneously doing my doctoral program under the guidance of Prof. Dr. Christoph Ungemach in TUM School of Management, Munich, Germany.
I have a diverse educational background. I did my Bachelors in Horticulture from Horticultural College and Research Institute, Periyakulam. Later, I completed a Masters in Business Administration from B.S. Abdur Rahman Crescent Engineering College (now known as BS Abdur Rahman University). After six years of employment with Sona School of Management, I did another Masters in Consumer Psychology from Bangor University.
Whilst doing my Masters, I worked with Ambionics, UK as a Social Media Intern and also worked on a live project with Pixel Inspiration, UK. Additionally, I completed a summer certification course on Entrepreneurship, Digital, Innovation and Luxury with European Business School, Paris, France.
During my employment with Sona School of Management, I have taught first-year core course Managerial Economics and Marketing management, and second-year core course Consumer Behaviour. Also, I handled the second-year elective paper Online Marketing. For engineering graduates, I taught Professional Ethics and Human Values and Principles of Management course to final year and third year respectively. Out of my interest, I also served as the staff coordinator for TEDxSonaCollege event (2012, 2013, 2015, and 2017).
My areas of interest include consumer decision making and process tracing.