Supermarkets are inundated with numerous products, brands fight for the shelf space to attract consumers. Brands differentiate their products using colourful and creatively designed packages. By doing this, the brands fight each other silently to win over the consumer who walk across the aisle. However, there is no sales person standing nearby to explain the … Continue reading Packaging: A view through consumer eyes
Culture – Bonding and Branding
It is Christmas time! Christmas party and songs are alluring me. Bangor University is celebrating Christmas in many ways: the main reception of the university welcomes everyone with a huge "International Christmas Tree" decorated with plastic litter collected from the beach, YoYo application of Bangor Eat - Drink unit has announced multiple offers, and different … Continue reading Culture – Bonding and Branding
Delving into Minimalism
Minimalist are the group of people who defy the term "Consumerism". Consumerism promotes acquisition and accumulation of goods. On the other hand, minimalism is a lifestyle that embraces "less is more" concept. There are very less documented scientific evidence available about this lifestyle. However, books on minimalism galore in online market place. https://www.youtube.com/watch?v=dYaxgVcgHLU Based on … Continue reading Delving into Minimalism
Behavioural insights to tackle food waste
India is known for its diversity and agricultural products. Being an Indian and Tamilian, I have tasted wide variety of food. When I landed in the UK, there was succinct change in my consumption pattern. I have relied on bread and butter, until I found ingredients needed to make Indian food. I could witness marked … Continue reading Behavioural insights to tackle food waste
99.9% pure or 0.01% impure – Framing marketing message
99% pure, 99% fat free, and kills 99.99% of germs are the common advertisement messages given by different brands. Why the same brands does not use 1% impure, 1% fat, and 0.01 % germs survive?. Using the right kind message will induce consumers to buy product. Framing effect is the reason behind using the marketing … Continue reading 99.9% pure or 0.01% impure – Framing marketing message
To use or not to use: Subliminal Perception in Marketing
Creating an advert with a hidden meaning or image can be joyful for marketers. However, is it meaningful to use them in marketing campaigns?. As a marketer, one has to seek advice from academic think tanks before creating such an advert. Commercials that imbue consumers through hidden meanings may lose the entire plot. This article … Continue reading To use or not to use: Subliminal Perception in Marketing
Weber’s law in marketing
Ice creams are served in a round tub and juices are served in tall slim glasses. Is there anything fuzzy about it?. Yes, indeed as a consumer we feel we were served more. If you want to test it, go ahead and pour the same amount of juice in standard measuring water bottle - you … Continue reading Weber’s law in marketing
Scarcity – A key driver in consumer decision making
Lionel Robbins in his book, "An Essay on the Nature and Significance of Economic Science" has given a definition for economics through the lens of scarcity. The definition is given by him is imperative even now. He defined, "Economics is the science which studies human behaviour as a relationship between ends and scarce means which … Continue reading Scarcity – A key driver in consumer decision making